Ask anyone in the Philippines, and they will recognize that TV commercial of famous local actor Richard Gomez rowing a boat shot back in 1991; Gomez, who was considered by many to be the "ideal man," sported a white tank-top by then up-and-coming local brand, Bench—which, alongside fellow local brand Penshoppe, is a pioneer in the Philippines for offering affordable casual-wear clothing that appeals to the distinct stylistic taste of Filipino men. To this day, Bench and Penshoppe remain as the country's top local fashion menswear brands; but, newcomers have entered the fray that disrupts the collective understanding of what Filipino Men's Fashion is today. To get a sense of the present, looking back to the past may be the only viable option.