Alexandre Mattiussi founded AMI in 2011, and it has since grown globally with over 300 stockists worldwide — including prominent retail stores such as Saks Fifth Avenue, 10 Corso Como, and Mr. Porter — and boutiques in Paris, Tokyo, London, Hong Kong, and Beijing. According to the brand's website, "AMI offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and chic," a core value of the company that is not only evident in their clothing but also serves as what made the brand appeal to a broad audience.